On Monday November 23, a new newspaper will enter the market in the Detroit Metropolitan area.

The Detroit Daily Press will be published by brothers Mark and Gary Stern, who started the process of a new daily publication after the Detroit Media Partnership reduced their print publications to three days a week.

According to reports, the paper will farm out printing and distribution and needs to sell 150,000 units to break even. they are beginning publication at 200,000 units. The paper has opportunity to fill the void left behind by the reduced publication of the Detroit News and Free Press, and will offer readers without internet, or preferring a print publication and option that simply hasn’t been available since the DMP reduced production.

Further information says that the paper will cost 1/2 what the News adn Free Press cost at Newsstands and will offer print advertising at 1/4 the price.

Of most importance and desire to us at isthisadvertising.com is the local connection and ownership of the Detroit Daily Press. The newspaper will not be owned by a major conglomerate and will be closer in touch with the issues concerning the city.

For our clients and friends in the metro Detroit area, we encourage you to look into this new avenue for reaching potential clients by advertising with a local publication and helping to generate a few new jobs locally here in our neighborhood.