CBS Gaffe on Advertising During Leno

Advertising

While the decision to move Jay Leno out of his “Prime Time” slot isn’t surprising to anyone who owns a television, there is an interesting turn of events with the public pronouncement of CBS entertainment president Nina Tassle, that the Leno debacle has been a windfall for CBS advertising.

While this is interesting for those of us who watch advertising trends, stating it publicly as NBC is struggling with what to do about the Leno time slot just helps NBC make that decision to push him back to “Late Night.”

To paraphrase Kenny Rogers, “You never count your money while your sitting at the table.”

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