Here in Detroit we have an annual event called the Woodward Dream Cruise (August 21 2010 this year) . The event started as a spontaneous cruise event over 10 years ago where classic car enthusiasts got together one weekend to show their passion for American muscle cars on Woodward Avenue, the first paved road in the United States.

Over the years this event has grown to be a nearly week long gathering of over 1 million cars and even more people to enjoy the show. While it is still a non profit event typically considered an impromptu gathering of car enthusiasts, many businesses have found this concentration of car enthusiasts is a great opportunity to advertise and build brand awareness. Most importantly our friends at Chevrolet who indirectly (along with Ford and Chrysler) have made the event possible put up billboards on Woodward Avenue. Below are some of those.

Here’s to American cars and the development of the middle class here in America. We here at Detroit Marketing Services would love to see that middle class continue.