It’s been a long season… It’s a story to be remembered, and congratulations to the New Orleans Saints!

As usual, the hype with the Super Bowl Ads reached a fevered pitch as advertising costs reached nearly the cost of two years ago. After the economic fallout, last years ads were reduced in price and many advertisers decided to skip the exorbitant cost of advertising during the Super Bowl.

Of course the Super Bowl is also the world championship of advertising, requiring many agencies to bring their “A” game for the ads are nearly as talked about as the game.

While there were many ads worth talking about the most timely and clearly the standout would be Oprah, Jay Leno and Dave Letterman sitting on a couch together doing a bit for the Letterman Show. Considering the animosity between the three the question I have is; which cost more, the advertising time, or paying the three of them to sit on a couch together.