Caveat Emptor

Advertising, Brand Recognition, journalism, Scam

noun \-ˈem(p)-tər, –ˌtr\

law : the principle that a person who buys something is responsible for making sure that it is in good condition, works properly, etc.

The old adage – Buyer Beware.

This is a really good article about the tricks used to make  you think you are getting more than you really are. Ah Advertising… It was a short transition from journalism to advertising copy – all I had to learn was that Facvts were optional in Advertising….

Who actually believes advertising? Read this article and you’ll believe a lot less.

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