Browsing the archives for the journalism category.

Online advertising in the age of the enabled user

Advertising, Internet, journalism

It’s a convoluted long headline to describe a complex quandary in the industry, How do you effectively serve ads in today’s digital age while users are trying to avoid your message to get where they wanted to go?

I started to think about this after a blogger made the statement,”If you can even begin to generate income from online ads.”

At Promosta (That’s a shameless advertising link) we focus specifically on Google Text ads. I don’t even think about pop up ads. In my daily life I’ve used adblockers for years and am oblivious to the prospect of getting hammered with overlays and ugly message killers like display advertising.

So I had a look at the bloggers site and then turned off the adblocker. I had no idea they had been trying to sell me targeted products from my amazon recently viewed list. I was never going to buy those things through a link on their site. If I want something I go to Amazon and order it. But the site was relatively uncluttered and I could still get what I was looking for in editorial content.

So I had a little walk around the interwebs with the adblocker off to see what we’ve been missing since I installed an ad free experience… I was amazed:

On the bottom – How I always see the interweb. The top – A high resolution screen begging for scroll to get to the content… No related stories in view pushed down by the ads… It’s god awful!

I understand the need for digital publishers to generate income. I know you need to pay the writers who generate the news I read. But are you really getting quality traffic and serving important necessary ads to your audience when you are depriving them of what they re there for? Content… Content, content…

There has to be a happy medium.. I hope I see it… Doubtful… I turned my ad blockers back on…

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Caveat Emptor

Advertising, Brand Recognition, journalism, Scam

noun \-ˈem(p)-tər, –ˌtr\

law : the principle that a person who buys something is responsible for making sure that it is in good condition, works properly, etc.

The old adage – Buyer Beware.

This is a really good article about the tricks used to make  you think you are getting more than you really are. Ah Advertising… It was a short transition from journalism to advertising copy – all I had to learn was that Facvts were optional in Advertising….

Who actually believes advertising? Read this article and you’ll believe a lot less.

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New Detroit Daily Press

Advertising, journalism

On Monday November 23, a new newspaper will enter the market in the Detroit Metropolitan area.

The Detroit Daily Press will be published by brothers Mark and Gary Stern, who started the process of a new daily publication after the Detroit Media Partnership reduced their print publications to three days a week.

According to reports, the paper will farm out printing and distribution and needs to sell 150,000 units to break even. they are beginning publication at 200,000 units. The paper has opportunity to fill the void left behind by the reduced publication of the Detroit News and Free Press, and will offer readers without internet, or preferring a print publication and option that simply hasn’t been available since the DMP reduced production.

Further information says that the paper will cost 1/2 what the News adn Free Press cost at Newsstands and will offer print advertising at 1/4 the price.

Of most importance and desire to us at isthisadvertising.com is the local connection and ownership of the Detroit Daily Press. The newspaper will not be owned by a major conglomerate and will be closer in touch with the issues concerning the city.

For our clients and friends in the metro Detroit area, we encourage you to look into this new avenue for reaching potential clients by advertising with a local publication and helping to generate a few new jobs locally here in our neighborhood.

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Coupling PR with Advertising

Advertising, journalism

Like they say, there is no such thing as bad press.

The Detroit area MGM Casino has launched a new ad campaign that is vague at best, however, has caused a stir. If you can beleive the hype.

The campaign began with billboards around the metro area featuring a shadowy face with wicked cat eyes. The local news and some national outlets have picked up the campaign and done some stories on what the message really is. Of course we’ve found a couple nut jobs who think the yellow eyes are symbolic of a demonic possession. (Of course none of this mentioning the demonic possession that gambling can h ave on a person)

See the article here:

Importantly, we should remember that advertising is designed to create a reaction. Winner. People are talking about the billboards. The news has decided to write stories about the billboards whether the journalists motives are altruistic or not has yet to be determined. I would wager that part of the campaign included MGM notifying the news outlets that the billboards were “Controversial”

Most importantly, what is the message? I still haven’t found a casino theme in the ads. That’s consistent with their billboards in the area for the past 3 years. However, I can’t say these billboards are bringing more people t the casino to gamble their hard earned money.

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Context of your messsage

Advertising, Internet, journalism

For those that haven’t seen it, Jon Stewart of the Daily Show on Comedy Central and Jim Cramer of Fast Money on CNBC have been having a little snipe war over the last week about who is the better credible news source regarding the recent financial meltdown.

To his credit Jim Cramer went on the Daily Show last night for a professional no holds barred discussion about who is complicit, and what CNBC should be doing a better journalistic jobto expose graft, greed, and corruption in the financial markets. Honestly, Jon Stewart took him to the wood shed.

Aside from that, the full version of the interview was posted on the internet, and when you stream it off the Comedy Central Site, Between Part 1 and 2 there is an ad for CitiBank. Now, there is some validity to the content being financial in nature, however the overall content is critical of banks and their role in the devastation that has recently happened in the financial sector. This is not a good venue for CitiBank to be placing ads….

The embedded player may not show the same ads (if any) however, it is still a great interview and worthwhile to watch for anyone who is affected by the current economic downturn (which is everybody)

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Challenges to Newspapers

Advertising, Internet, journalism
Pop Under Ad From Freep.com

Pop Under Ad From Freep.com

As advertising dollars have fallen to major newspapers, magazines and other print publications that rely on advertising to keep them operating we have seen a large number of dailies and weeklies fail, close, or get gobbled up by their competitors.

Here in Detroit the Free Press and Detroit News have been struggling for far longer. They entered into a joint operating agreement 15 years ago, that precluded me from ever working there. However as times become mroe challenging the Free press and Detroit news have adopted an industry leading model of online delivery. You can read more about it here.

However, while I understand that advertising dollars are an important part of the equation to keep the operation running one technique they have emplyed, pop under ads, is the scummiest of ad behavior.

Let’s be realistic here, I’m reading the news on a computer, am I really likely to buy screen savers?

I hope the best for the local newspapers and want the freedom of press to continue with professional journalism vs. new media and the amatuer blogger. However, the news sales staffs must look for a credible model of advertising to xompliment credible reporting.

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